Thanks to the internet, the whole world is open to all the people. Common people can make use of the academic knowledge and the high-technoledge they have to try to accomplish some tasks that used to be impossible for them. everyone can post their ideas online and write a piece of blog to express his own idea on certain issues—to be a critic; everyone can make a micro movie and put it on YouTube—to be a director; everyone can add his knowledge to the items listed on Wikipedia—to be an editor…Examples are endless, and this is what is called as “PRODUSAGE”. And we have the reason to believe that we have been in a YOU AGE!
In the past, the production chain is simple and single: producer, distributor and consumer, those three elements make up the whole process of production in the industrial society. The consumers in the past were the receiver at the end of the production chain. However, things changed a lot in today’s society. The consumers are not the end of the production, but a very important step in the production, even the beginning of the production in some cases. Just like Axel Bruns (the author of the book, Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage,) introduces it, produsage is a kind of user-lead content creation exists in this web2.0 era.What we were in the past:
What we are now:
(PRODUSAGE.org http://produsage.org/produsage)
Just a few days ago, one of my Chinese friends (now he is studying English in America) told me about his amazing idea--“I am going to make a movie about the difficult pronunciation in English for Chinese people, and I think that will be a hit.” I call it amazing because I was amazed by his idea—“do you find a company to support you in making the movie?” I was curious, because I thought he had to get some support from certain company, or at least hire some people to make a team to produce a movie. “No, it’s just me and another two boys. We three will make a movie and then put it on YouTube. That’s it!” that was the answer I got at last. Well, he was telling the truth, making movie today is no longer an extremely complex work as people thought before. With the help of a laptop and the popularity of YouTube, everyone can be a director.
Unlike the newspaper and magazines that once published then cannot be changed, Wikipedia can be updated whenever and wherever you are, as long as you have some new resources. The same with the YouTube, instead of waiting for months even years for a now movie to be seen, common people can just post a simple video online to let the whole world see what is happening. The blog helps a lot in letting the common people have a platform to speak out their own thoughts without being examined by the “professional” editors.
Now we are in the produsage era and enjoying the advantages brought by it. We are freer to express our own opinion and have more channels to see the real world instead of being led by the mainstream media. This doesn’t mean that we are not creative anymore; on the contrary, we have to be very creative so that we can make something new by using the existing resources.Although the produsage does have some limitations, such as the spread of unreal information or rumor, I do believe that the common people like me can benefit a lot from the produsage era.
This is a video designed and made by two Chinese girls,who are not professional director nor actor. Here is a very useful link to the website about produsage: http://produsage.org/